-LECTURE- Photoshoot planning and production

Photoshoot planning and production

-Shoot Categories- Methodology and Technique- 

There are lots of different categories of photoshoots, one shoot can cover a many categories.

Fashion Shoot

-Editorial fashion

-Creative outcome

-Product promotion

Beauty Shoots 

-Hair and Make up

-usually no stylist, the MUAH does the styling in these shoots

Still Life Shoots

-Products only 

-No model 

-Can include flat lays and room shots

Portrait/ Celebrity

-Focus on the model only 

Commercial Shoots

-Lots of prep

-Advertising

Location Shoots

-Planning again

-Location permission important

-On Set Roles and Responsibilities-

Model/ Talent

Photographer

Photo assistant 

-Light set up

Digi OP (Digital Operator)

-Editing photos as the shoot goes 

Stylist

Styling assistant 

-Prepare what the stylist needs

-Pins and arranges clothes to the needs of the stylist 

Art/ Creative Director

Client

Set designer

Set design assistant 

-Some set designers purely just design, it is the assistant’s job to build

Movement director 

-A new(ish) role

-Dictate the poses of the model

-Photographers collaboration with them for the shape of the image

Hair stylist

-Make sure hair is spot on at all times during the shoot 

make up artist 

-Make sure make up is spot on at all times during the shoot 

Manicurist/ Nail Tech

Seamstress

Chaperone

-Working with kids under 18

-Legal requirement when working with children 

Director 

DOP/ Director of photography 

Camera assistant

Sound technician 

Producer 

-Get people on/ off set

-Creating the schedule of the shoot

-Planning everything co ordinates together 

Production assistant/ PA

-Assist producer 

-Tea/ shop runs

-holding things in place (lights/ light boards)

-Team Hierarchy- Chain of Command-

Clear communication of who does what role is needed 

Everyone must know their jobs and the correct person to report to 

-Creative Direction-

Creative direction is an essential component of any professional photoshoot

A creative document is essential pre-shoot and serves various functions;

-Provide sign of for client

-Ensure the creative team are all on the same page 

-Keep on set decision making efficient 

-Casting 

-Shot list

-Set/props

-Layout/Dimensions 

-Production-

Essentially all none creative aspects 

-Interpreting creative

-Casting 

-Equipment Rental

-Catering

-Call sheets

-Styling Workflow-

Fashion styling involves ‘Ego management’

Gain relationships with brands, you want brands to guest you with their products and brand name. It is important to respect brands and models agencies- good relationships mean you get good models and clothing.

-Styling ABC-

Creative   —>   Look Request   —>   Collection   —>   Fitting    —>   On Set   —>   Packing    —>   Credits   —>   Returns